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Don’t Trust Words, Trust Action

When I’m doing my cold calls, I can hear the customer on the other line tighten up when they realize I’m a sales call. When the call first starts off they think I’m a customer and I hear appreciation and friendship in their voice. Then the tone turns to “what the heck do you want?” and all that appreciation and friendship vanishes in a blink of an eye.

Actions Speak Louder Than Words

We’ve all been pitched some pie in the sky program, or how about the scare tactic to help push the sale along. We may be so scarred by a bad business deal that we automatically assume the worst. Or is that human nature? I know it’s all in the approach, but some always have their guard up and unless they’ve reached out to you first. Extending yourself to them without the invitation will be handled with a certain amount of caution and scrutiny.

I was going to ask for advice on this matter, but then I had a realization of my own. I’m okay if you scrutinize me. I believe that the consumer should educate themselves and take the steps to know the reputation of the company you’re about to work with and what’s in store for you down the road. I am not someone that says one thing but then does another. If you met me on the street I talk the same way I would talk if you called me at the office, (minus a few colorful words). When people meet me without knowing what I do for a living they automatically ask if I’m in sales. At first, I wonder, “why, do I sound salesy?” I dislike sounding like someone other than myself, but there have been many times where I felt like I am selling a little bit of Molly too. I mean, if you don’t like me, you’re likely not going to buy from me. So there is a little piece of me that is being sold each time I work on an order. I believe that whatever I do to gain your business better match up to my own personal straightforwardness. I’m not the type to trust words, I trust action.

Trust Us With Your Processing

Are you considering a new processor? Would you like to have a more involved hands-on account manager to help you find qualified leads and provide service after the sale? Are you starting to work on you EMV needs? Then I’m your girl.

– Molly Stewart, Lieberman Companies

Categories: ATM, Banking, EMV, Sales     Tags: ATMs, Banking, emv, Sales